Can I use my own domain names on flu.lu?

Branded links, compared to generic ones, inspire greater trust and can increase the click-through rate (CTR) by at least a third. This is how companies strengthen brand recognition and credibility, which is especially important in contexts like emails, social media, and offline campaigns, where a well-known and recognizable brand can reduce user hesitation.

Flu.lu naturally allows the use of client links while continuing to provide advanced analytics, marketing performance tracking, reports, counters, and all the fantastic features available on the platform.

This requires a small investment of a few minutes to set up your own domain, which pays off immediately with benefits such as:

• Trust, engagement, and brand awareness;
• Increased click-through rate;
• Improved user experience.

In short, a step that leads to great results!

Which domain can you use for your links?

If you already have a domain hosting a website, blog, e-commerce, etc., the best advice is: create a subdomain (third level - example: go.yourbrand.com).

Alternatively, opt for a small financial investment, ranging from 9 to 50 euros per year, to purchase a dedicated new domain (if you prefer, we can handle this for you—just open a support ticket). This allows you to keep your primary domain intact while having a professional, branded link.

Practical Examples:

1. Creating a Subdomain

   If you prefer to use the domain you already own, you can create a specific subdomain for links:

   For example:

   • go.yourbrand.com
   • me.yourbrand.com
   • link.yourbrand.com

   This is a simple "extension" of your primary domain name, easy to set up, and it replaces the one used by the website, blog, e-commerce, etc., which typically uses the "www" extension.

   In practice, your primary domain www.yourbrand.com would point to your site, while the domain link.yourbrand.com would point to the links of your marketing campaigns, which will go through flu.lu and be measured.

2. Registering a New Domain

   The choice falls on any domain name that represents your brand, perhaps leveraging a modern extension.

   Practical Examples:

   • If you have yourbrand.com, you can register yourbrand.shop
   • Or you could opt for yourbrand.me

   There’s no strict rule to follow; classic marketing recommendations apply, and if you don’t have any, think of something easy to remember and related to your industry.

   In practice, your primary domain www.yourbrand.com would point to your site, while the domain yourbrand.shop would point to the links of your marketing campaigns, which will go through flu.lu and be measured.

How to Configure the Domain or Subdomain on flu.lu

Don’t worry: it’s easier than it seems, even if you’re not a tech expert! You simply need to modify some information (DNS records) found in the domain name configuration panels, accessible through the dashboard of the provider where you registered the domain (e.g., GoDaddy, Namecheap, Google Domains, OVH...).

How long does it take?

Modifying the domain name servers takes just a few minutes, but sometimes you’ll need to wait for the data to propagate across the internet. If you’re lucky (most cases), the change is immediate, but in some cases, it may take between 1 and 48 hours at most.

How to Add the Domain in the flu.lu Dashboard

Once the DNS settings are correct:

1. Log in to flu.lu
2. Go to Settings → Domains
3. Add your new domain or subdomain
4. Follow the quick instructions to complete the setup

Need a Hand?

Each provider has its own guides to help configure DNS records through their dashboards. Look for the appropriate documentation on your provider’s website; below, we’ve compiled guides from the major domain name providers.

We remind you that, if you prefer, we can handle all the tasks, such as checking availability, purchasing on your behalf, configuring the DNS, and setting up the flu.lu panel for the domain name. Open a support ticket, and our technicians are ready to assist you.

• Example on Namecheap
• Example on GoDaddy
• Example on Google Domains
• Example on CloudFlare
• Example on REGISTER.IT
• Example on IONOS
• Example on OVH

Need more help?

We hope we’ve managed to explain how to maximize the branding of your campaigns with flu.lu. However, we understand that technical details can sometimes be confusing, even for those familiar with these technologies. If we haven’t been clear enough or you need assistance, the simplest thing to do is contact our amazing support technicians, who will resolve any doubts or needs instantly.