What is the flu.lu Pixel and How to Use It?

The flu.lu pixel works similarly to tracking pixels from Google Analytics or Facebook but is designed to be simple, privacy-compliant, and seamlessly integrated with flu.lu shortened links.

It’s a widely used and mature technology that does not affect the functionality of the website you want to monitor and, in the case of flu.lu, complies with privacy regulations.

Why Use the flu.lu Pixel?

The basic statistics from flu.lu already provide a clear overview of the effectiveness of your shortened links, but the flu.lu pixel takes your analytics to the next level.

Basic Statistics (without pixel):
Even without the pixel, flu.lu allows you to monitor clicks on your shortened links, distinguishing between clicks from humans and those from bots (e.g., crawlers from Facebook, Google, Twitter, LinkedIn). For example, if a bot scans your link and a person clicks twice, the basic statistics will show “one unique user and two clicks”, automatically excluding bot clicks.

In addition, you’ll get information about:

• Geographic location of the click.
• Device used (PC, phone, tablet).
• Operating system (Windows, Linux, macOS, Android, iOS, etc.).

Limits of Basic Statistics:
These details tell you how many users clicked and from where, but they don’t show what users do once they land on your site. For example, you can’t know if users navigated, interacted, or left the page immediately after clicking.

Advanced Statistics with the Pixel:
By adding the flu.lu pixel to your site, you can gain in-depth analytics to understand how users interact with your pages after clicking a branded link.

With the pixel, you’ll discover:

• How many users actually interacted with the site (e.g., clicking buttons, navigating between pages).
• How long they stayed on the site before leaving.
• Which specific actions they performed.

This insight will provide all the data needed to evaluate the effectiveness of your campaign more thoroughly.

The pixel generates detailed reports and advanced analytics accessible directly from the flu.lu dashboard, while maintaining full control over privacy through a transparent and compliant system. In short, a small script that transforms your data into strategic insights for your marketing campaigns!

What is the flu.lu Pixel?

The flu.lu pixel is a small <script> managed by the flu.lu platform that needs to be inserted into the <header> of the website pages you want to monitor. Once added, the pixel begins collecting usage statistics.

Main Features:

• Tracks user interactions (e.g., clicks, navigation) only when they arrive via flu.lu shortened links.
• Does not alter the browsing experience or site functionality in any way.
• Collects data anonymously and in compliance with privacy regulations, using a technical cookie.
• Data is collected only for 30 minutes after the user’s last action, ensuring temporary and non-invasive tracking.

How to Install the flu.lu Pixel

Installing the pixel is a simple and quick process. Follow these steps:

1. Log in to the flu.lu dashboard.
2. Go to the shortened link dashboard and click the Pixel button to generate the pixel script.
3. Copy the generated script (without modifying it).
4. Paste it into the <header> of all the pages on your site you want to monitor.

Note: If you use a CMS like WordPress, Joomla, or another site builder, you can insert the script into the <header> of the site’s template (usually in the theme settings or a file like header.php). This way, the pixel will automatically be included on all site pages.

<script src="https://cd.flu.lu/pixel.js?auth=1234AB567DE890F-5714254AFB6E8B"></script>

How Do flu.lu Advanced Statistics Work?

The pixel starts working immediately after a user accesses your site via a flu.lu shortened link or QR code.

• Statistical data is collected as soon as the pixel is installed on the site.
• It will be available in the flu.lu shortened link dashboard, under the “advanced statistics” tab, approximately 1 hour after installation.
• You can view and print detailed reports (to share via email with your client) on the campaign’s performance.

The flu.lu Pixel and Privacy

Privacy is a priority for flu.lu, and our pixel is designed to fully comply with international regulations, such as GDPR in Europe, CCPA in California, and other Asian and global regulations. Here’s why:

• Technical Cookie: The pixel uses a technical cookie, not linked to external vendors or third-party systems. It does not collect personal data or marketing preferences, making it safe and compliant with regulations.
• Anonymous Data: The collected information is aggregated and does not identify users personally.
• Limited Duration: Tracking is active only for 30 minutes after the last action, minimizing privacy impact.

This means you can use the pixel on any site without worrying about violating privacy regulations in Europe, the United States, Asia, or other regions.

Need Help?

If you’re unsure how to insert the script or need assistance with setup, don’t worry! You can consult the official guides for your CMS or platform (e.g., WordPress, Shopify) for instructions on how to modify the <header>.

Alternatively, our support team is here for you. Open a ticket with flu.lu’s technical support, and our experts will guide you step-by-step, though they cannot handle the installation for you.